The Pussycat Dolls are an American pop girl group and dance ensemble, founded in Los Angeles by choreographer Robin Antin in 1995 as a burlesque troupe. After attracting national attention, Antin negotiated a record deal with Interscope Records in 2003 turning the group into a music franchise, which developed a global image and commercial brand overseen by Antin, Interscope and various partners. The first recording group (Nicole Scherzinger, Melody Thornton, Ashley Roberts, Jessica Sutta, Kimberly Wyatt and Carmit Bachar) produced two albums and numerous singles between 2004 and 2009 including the world-wide hits "Don't Cha", "Stickwitu", "Beep", "Buttons", "When I Grow Up", "I Hate This Part", and "Jai Ho! (You Are My Destiny)". "Stickwitu" earned a 2005 Grammy Award nomination, and the Dolls brand diversified into merchandise, reality television programs, a Las Vegas act, product endorsements, spin-off recording groups (Girlicious, Paradiso Girls) and other ventures. By early 2010, the first Dolls recording group had disbanded. In 2009, Billboard ranked the Pussycat Dolls as the 80th most successful musical act of the 2000s. As of 2011, the group sold 15 million albums and 37 million singles worldwide making them one of the best-selling girl groups of all time with a total of 52 million records. In 2012, Antin announced a new line-up of the "sexy brand" would debut in February in a Go Daddy advertisement at the Super Bowl. A video posted in February 2012 showed members Lauren Bennett, Paula van Oppen, Vanessa Curry, Chrystina Sayers, and Erica Jenkins. In July 2012 it was announced that the 'new' line-up would be Lauren Bennett, Paula Van Oppen, Natasha Slayton, Amanda Branche, and Natalie Mejia.. In August 2012 publicity photos showed the 'new' line-up including Simone Battle replacing Branche.